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Neil
Shnider, RPh, MBA, CPA
Phone: 614-475-5787
Email: nshnider@columbus.rr.com
The purpose of this course in ENTREPRENEURSHIP
is to give the student an understanding of what it takes to develop
a venture of their own. It is my belief that a business/person
would have an increased chance of survival if a workable understanding
of the basic principles existed, there was knowledge of the resources,
including the Internet, to obtain usable information, and
the student had an opportunity to apply all of these concepts.
The student will develop Internet skills and learn about
the vast amount of data and resources the Internet has
available, FREE, to aid the Entrepreneur in making educated and
informed decisions.
The resources used in the course
will include, but will not be limited to, Electronic Spreadsheets,
The Internet and e-mail, and a major emphasis will be on spreadsheet
analysis and comparisons of scenarios to measure the affects of
internal and external environmental changes. There will be a strong
emphasis on understanding the competition and competitive analysis
and competitive advantage. The student has been exposed to all
of the above concepts and will now have an opportunity to see
how they all interrelate into one package.
This course will concentrate on:
Issues to define a small business
- What is an Entrepreneur
- Characteristics and Traits
- Attributes and Behavior
- People Management
- Motivation Theory
- Expectation Theory
- Types and structures of business ownership
- Corporations
- Sole Proprietor
- Partnership
- Getting Started-pro and cons
- Start from Scratch
- Buy and ongoing business
- Buy a Franchise
- Business Plan development
- Forecasting developments and charting
a plan of action
- Executive Summary
- An understanding about the business
and its founders
- Identifying the Product/Service
- Financial information
- Understanding Accounting, Cash
Flow
- Spreadsheet analysis
- What if analysis
- Break Even Analysis
- Profit/Price analysis
- Cost vs. Market Price
- Data Regression
- Interest Rates
- Cost Ratios and analysis
- Leveraging
- Credit Sales
- Financial choices and their application
- How to apply for a loan
- What a bank wants to see
- Small Business Administration
- Loans and Grants
- Tax abatements
- IPO’s
- Marketing Information
- The buyers needs
- Building Relationships
- Pricing and Distribution
- Internet Marketing
- Marketing Research
- Internet Resources
- Advertising, Promotion
- Supplier Relationships
- Management Relationships
- Competitive Analysis
- Competitive Advantage
- Regulation and Taxes
- Social and Ethical Responsibility
Objectives:
The objective of the course is to give
the student as understanding of the many variables that come into
play when going into business. This will allow the student to
be pro active instead of reactive in the environment
Expectations/Outcomes:
When the student finishes the course
of Entrepreneurship, he/she will have a better understanding of
what it takes to start and run a business. The student should
also be more aware of the strategic planning and analytical tools
available to for business decision making. The value of the process
of a Business Plan is emphasized and it is expected that the student
will have a better grasp on its practical application. The usage
of familiar concepts in finance, accounting and marketing will
be applied from a small business perspective and it is expected
that the student will then, have a better understanding of their
uses within the small business environment.
Course Project:
Each student will develop/start their
own business in this course. The process will occur with the development
of a Business Plan. Through the steps of developing this Business
Plan, the student will understand the Market Plan and the Financial
Plan. By developing these plans, the student (entrepreneur) can
better identify the need for their product/service and if there
is a possibility of financial success.
Each student will prepare a Business
Plan to be presented to the class and to be submitted in
writing to the instructor. The plan will be submitted in sections,
at specified intervals to be announced at a later date, to the
instructor for review and evaluation to be handed back to the
student to be incorporated into the final product for submission
and presentation.
A Harvard Business Case will be Studied
and Analyzed
All papers submitted must be
typed, double spaced and in a minimum of 12 pt fonts size.
Prerequisite Requirements:
- I would expect the
student to have an understanding of and have completed:
- Financial Accounting
- Finance
- Marketing
- As prerequisites to the course.
Special permission is always considered. After completion
of the course, the student will have an excellent understanding
of applying the above courses to a virtual life experience
and possibly using the project developed for a future venture
or, find out now, that they do not want to be an entrepreneur.
Required Text:
- Essentials of Entrepreneurship
and Small Business Management, Third Edition, Thomas
W. Zimmerer, Prentice Hall, ISBN 0-13-017280-4
- Eric Wood Case A & B, Harvard
Business Case Nos. 9-897074,75, 1-800-545-7685
http://harvardbusinessonline.hbsp.harvard.edu/b02/en/cases/cases_home.jhtml
- Additional ready material as
provided by the professor
Suggested Material:
- Computer access to the Internet
- Computer access to e-mail
- Electronic Spreadsheet (Excel,
Lotus, Quatro Pro)
- Electronic Word Processor (MSWord,
WordPerfect, Word Pro)
- The E
Myth Revisited, Why Most Small Businesses Don’t
Work and What to Do About It, Michael E. Gerber, HarperCollins
Publishing Company, ISBN 0-88730-728-0
Course grade:
The course grade will be a combination
of in class performance and participation and evaluation of reports,
business plans and discussions.
PLAGIARISM:
CHEATING ON EXAMS WILL RESULT IN SEVERE
PUNISHMENT. PENALTIES FOR PLAGIARISM WILL INCLUDE LOSS OF CREDIT
FOR THE PARTICULAR ASSIGNMENT, OR IN SEVERE CASES A GRADE OF "F"
FOR THE COURSE. AS REQUIRED BY THE ACADEMIC INTEGRITY POLICY OF
THE COLLEGE OF ARTS AND SCIENCES, THE INSTRUCTOR WILL REPORT ALL
VIOLATIONS TO THE ABOVE STATEMENT TO THE DEAN OF THE COLLEGE.
ANY FORM OF ASSISTANCE FROM ANYONE
OTHER THAN MYSELF OR A DESIGNATED LAB ASSISTANT IS STRICTLY FORBIDDEN,
UNLESS PERMISSION IS GIVEN BY THE INSTRUCTOR IN WRITING. DISCUSSING
DETAILS OF AN ASSIGNMENT OR ALLOWING SOMEONE TO EXAMINE ALL OR PART
OF YOUR PROGRAM WILL BE CONSIDERED AS SEVERE A CASE OF PLAGIARISM
AS CHEATING ON AN EXAM.
ATTENDANCE:
Since the text material is heavily supplemented
by in-class lectures and examples, class attendance is essential.
INCOMPLETE:
In accordance with university
and department policy, the grade of ‘I’ will only be given in
circumstances beyond the students control. Extended illness or
some other long term reason would be a possible reason. Incomplete
must be removed shortly after the end of the semester or it will
be replaced with a failing grade automatically.
The schedule below is subject to change
|
Class
|
Topic
|
| 1/24/2004 |
Introduction
to course;
Chapters 1-4
Entrepreneurial IQ test;
YBTC Page 7
YBTC Page 17
YBTC Page 31 |
| 2/7/2004 |
Chapters
5-7
YBTC Page 44 Due
YBTC Page 57 Due
Eric Wood Case introduction
Business Plan Introduction
Business Plan Format: 355-358
YBTC Page 153
YBTC Page 245
Read Loyal Customers page 199
|
| 2/21/2004 |
Chapters
8-10
Marketing Plan Due
YBTC Page 283
YBTC Page 333
YBTC Page 350
Discussion of Eric Wood
Discussion of Marketing Plans
|
| 3/6/2004 |
Chapters
11-14
Eric Wood Presentation/Discussion
YBTC Page 399
Reasons Loans are Rejected Page 389
YBTC Page 433 Due
YBTC Page 439 Due
Financial Plan Due
Discussion of Financial Plan
|
| 3/20/2004 |
Small
Business Lending
Risk Management (Lender and Depositors perspective) |
| 4/3/2004 |
Final
Business Plans Due
Presentation of business plans
|
The Course Grade Scale is listed below.
|
A
|
93-00%
|
|
A-
|
90 - 92%
|
|
B+
|
87 - 89%
|
|
B
|
83 - 86%
|
|
B-
|
80 - 82%
|
|
C+
|
77 - 79%
|
|
C
|
73 - 76%
|
|
C-
|
70 - 72%
|
|
D+
|
67 - 69%
|
|
D
|
60 - 66%
|
|
F
|
0 - 59%
|
|
