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Business Plan Outline

Sample Business Plans

  1. Executive Summary
      1. Objectives
      2. Mission
  2. Company
      1. Ownership
      2. History
      3. Product Lines
      4. Location and Facilities
  3. Product
      1. Description
        1. Features and comparison
      2. Product Literature
  4. IV. Market Analysis
      1. Industry Analysis
        1. SWOT
          1. Strengths and Weakness of the company
          2. Opportunities and Threats in the market place
      2. Competitive Advantages
      3. Market Forecast
        1. Economical
        2. Political
        3. Social
        4. Ethical
      4. Market Research
        1. Focus groups
        2. Observation
        3. Surveys
          1. Direct Mail
          2. Telemarketing
      5. Market Strategy
        1. Distribution
        2. Services
        3. Pricing
      6. Sales Plan
      7. Strategic Alliances
  5. Financial Analysis
      1. Financial Plan
        1. Cash Flow Analysis
        2. Break Even Analysis
        3. Financial Statements and Projection for 1 and 5 year analysis
          1. Income Statement
          2. Balance Sheet
          3. Statement of Retained Earnings
          4. Statement of Cash Flow
        4. Start up Costs and capitalization
        5. What-If scenario analysis
  6. Human Resource Information
    1. Legal Issues
      1. Federal Tax issues
      2. Local Tax issues
    2. Risk analysis
      1. Insurance Requirements

 


 

 
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